Press Releases

THE LANDS’ END GETAWAY TOUR IS BRINGING THE ULTIMATE SWIMSUIT EXPERIENCE TO TAMPA

The Lands’ End Getaway Tour is Bringing the

Ultimate Swimsuit Experience to Tampa

Lands’ End to Offer Complimentary Professional Swimsuit Fittings and Style Sessions

First 100 Event Attendees to Receive VIP Gift Tote

To make swimsuit shopping as stress-free as a day on a sunny Florida beach, Lands' End is bringing the ultimate swimsuit experience to The Shops at Wiregrass, Wesley Chapel, FL. The event will offer complimentary professional swimsuit fittings, style tips and a chance to shop for the latest swim looks from Lands’ End.

The first 100 attendees each event day will receive a VIP gift tote complete with swimsuit style guides and great summer reads from Random House.

WHEN:                 Friday, February 27 and Saturday, February 28, 2015

                                11:00 a.m. – 5:00 p.m.

WHERE:                The Shops at Wiregrass

28211 Paseo Dr.

Wesley Chapel, FL 33543

VISUALS/ MEDIA OPPORTUNITIES:

·         Professional Swimsuit Fittings - Lands’ End professional swim fit experts will be available to professionally take measurements and fit women in a perfect-fitting swimsuit.

·         Traveling Beach House - A Coastal-style traveling beach house complete with beautiful swimwear collections, private fitting rooms and a relaxing upper sundeck.

·         VIP Gift Tote – Each event day, the first 100 attendees will receive a complimentary VIP gift tote valued at more than $75.

·         Fashion Expert Swim Trends and Style Tips – Melanie Pace, fashion correspondent and stylist, will be on hand conducting style sessions and for interviews about the latest swimsuit trends and style tips.

·         Sun Safety Pledge Photo Opp – Event attendees will have the opportunity to learn about sun safety and spread awareness by taking the #LandsEndSunSavvy “Sun Safety Pledge.” Lands’ End will donate $1 per pledge to The Skin Cancer Foundation (up to $25,000).

Media contact:  Mary Adduci – 708.254.5703 – mary@circlepublicrelations.com