News & Press Releases
Project Style - Searching for Fashion Trendsetters
FOR IMMEDIATE RELEASE
THE SHOPS AT WIREGRASS
Searching for fashion trendsetters
New! NATIONAL WINNER ATTENDS NYC FASHION WEEK
Forest City Shopping Centers embellish award-winning online fashion contest, Project Style
Wesley Chapel, FL, (April 16th, 2012) – The Shops at Wiregrass and PlaceWise Media today announce the premiere of Project Style 2012, the award-winning online fashion competition for guys and girls ages 13 and up. We’ve teamed up Nick Verreos, popular Project Runway designer and Red Carpet host, and Fashion Star correspondent and host of How Do I Look?, Jeannie Mai to travel the country to help us find the next chic stylist! From now through August 2012, The Shops at Wiregrass will select two (2) trendsetters for each monthly round, during a four-round contest, to put their sense of style and fashion to the test by creating the ultimate outfit.
“We love discovering and encouraging stylists from our local community, while showcasing our center’s great fashion retailers,” said Debbie Detweiler, director of marketing, The Shops at Wiregrass. “Through Project Style, we encourage creative trendsetters to test their passion for fashion and express themselves with the opportunity to win recognition for their style and talent. Shoppers, as well as the industry have embraced Project Style. The International Council of Shopping Centers (ICSC) awarded Project Style a 2011 Maxi Gold Award for marketing excellence in digital media.”
Selected semi-finalists will be given the challenge to create the most stylish outfit that represents their sense of style and creativity with a $150 Shops at Wiregrass gift card. All purchases must come from The Shops at Wiregrass’s retailers and semi-finalists may tie in one item from their personal closet. A brief video and photos of their outfit will be posted on the center’s web site and Facebook page. Fans will be eligible to vote for their favorite trendsetter each month during the live voting segment of the on-line competition.
The winner with the most votes from each round moves on to the live Style-Off event at the shopping center in September. One winner will be named The Shops at Wiregrass Top Trendsetter and receive a $1,000 center shopping spree!
New! Each Top Trendsetter will also receive the chance to compete in the 2012 National Project Style Style-Off, judged by Nick Verreos and Jeannie Mai. One winner will receive the Grand Prize of attending Mercedes Benz Fashion Week in New York City in February 2013!
Interested fashion fans may visit www.theshopsatwiregrass.com and click on Project Style. Entering is easy and free: post a photo and tell us why you should be the next chic stylist!
Page 2 – Seeking Top Fashion Trendsetters
About The Shops at Wiregrass
The Shops at Wiregrass, a FCE property, located at State Road 56 and Bruce B. Downs Blvd, is a unique, pedestrian and pet friendly lifestyle village offering residents and visitors exceptional options in shopping, dining and entertainment in an environment that invites lingering, relaxing and socializing. The center offers approximately 100 retail establishments with convenient access to services for area residents. For more information, visit www.theshopsatwiregrass.com.
About Forest City
Forest City Enterprises, Inc. is an $10.5 billion NYSE-listed national real estate company. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit www.forestcity.net.
About PlaceWise Media
PlaceWise Media is the leading provider of place-based content & integrated marketing channels in partnership with the shopping center industry. PlaceWise delivers millions of engagements with shoppers every month via online, mobile, social, experiental, and digital screen-based media. From its beginnings as the digital marketing agency Mallfinder, PlaceWise has served leading companies in the retail industry with interactive marketing solutions since 1997. For more information on PlaceWise Media, please visit www.placewise.com.
Debbie Detweiler / Director of Marketing
The Shops at Wiregrass